Business to Consumer (B2C)

This business segment is to directly reach customers or B2C business model by combining strong Nation Group products creating opportunities to expand income generation channels as follows:

- A business of selling products and providing services through digital TV and online media under HAPPY Shopping, which is operated by Happy Products and Services (HPS), an indirect subsidiary of Nation Broadcasting Corporation Public Company Limited, holding 50% of the shares.

- The food and beverage business operated by Nation Coffee Company Limited (NCOF), registered on January 27, 2021, is a joint investment between the Company and its subsidiary, Nation Broadcasting Corporation Public Company Limited (NBC), through NBC Next Vision Company Limited (NNV) with the investment of 60% while the Company invested 40% of the registered capital.