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Business to Customer (B2C) Strategy
Business to Customer (B2C) Strategy

• Food and beverage distribution business operated by Nation Coffee Company Limited (“NCOF) in the form of a coffee shop and bakeries under the brand "Nation Coffee" to build a strongerNation Group brand accessible to all groups as well as corporate social responsibility (CSR) because coffee beans in use have been produced from the northern region of Thailand.

 

The food and beverages business in the form of coffee shops and bakeries has been still popular among entrepreneurs and it is an industry that tends to grow continuously, but it has still faced many risk factors, such as fiercer business competition, rising cost of raw materials and inflation that may affect the purchasing power of consumers. However, the Company intends to strengthen the Nation Group's brand and reach all groups of customers through food and beverage sales services under the brand "Nation Coffee" as well as the intention of business expansion by catering food and beverages at events or marketing activities organized by the event/marketing activity business, thereby increasing the income generation opportunity and brand awareness among consumers.

 

Marketing strategies and distribution channels - If the economy in the future adjusts in a promising direction, the Company plans to expand branches into the prime area of the city to further disseminate the Nation Group's brands to all age groups.

 

Seminar event business - There are two training courses organized in 2023 as follows:

 

Wealth of Wisdom: WOW

Objective

  1. To understand the concepts and principles of financial management and investment in all dimensions that can be applied to investment portfolio management both personally and commercially to business expansion
  2. To build a powerful connection at the executive level, entrepreneurs, and investors, start-ups to exchange ideas and experience in financial management and investment
  3. Course content focusing on investment directions over the next 3 years to expand investment portfolios in all assets and extend wealth to your business
  4. To find channels for investment opportunities in new businesses, and support the establishment and growth of Thai startup businesses.

Main Topic

  1. Creating a trove of wisdom through business philosophy to create a growing organization and a philosophy of life that aims to build relationships in society and awareness of the environment
  2.  Creating wealth in assets through investment in various types of assets

Target Group

  1. Executives at C Level and above
  2. Business owner - registered capital of more than 20 million baht
  3. Investors with investment portfolios of more than 10 million baht