It presents news and information from the company's affiliated companies. Under various names such as “Komchadluek”, “Nation Story” “Spring”, “Kobsanam", "Post Today", "Thai News" and "The People" through digital media or online media on various platforms such as Facebook, YouTube, LINE, Twitter, Instagram, and TikTok applications, consisting of ;
Kom Chad Luek
Since September 2023, the business has been transferred to under Nation Group (Thailand) Public Company Limited (formerly operating under a subsidiary, Nation TV Company Limited or (NTV)), producing news content published on online platforms, including Website, Twitter, Facebook, YouTube, Line, and TikTok. The strategy of this year, "Good Life Good Society" with the premium-mass news presentation, is divided into 1) Premium News: social sustainability and 2. Mass News: news on situations, entertainment covering all target groups, including the "Sub Laek", an online news program that keeps you up with the news, and "Looking through Prosperity” an online program that tells good stories in society. In addition to online presentations, Kom Chad Luek Online also organizes on-ground activities that are popular and have been given attention by the public broadly for over 18 years under the “Kom Chad Luek” trademark, for example, the 19th Kom Chad Luek Awards, Kom Chad Luek Luk Thung Awards, an award ceremony that is recognized among the entertainment circle.
In addition, it also includes the NewsClear, a VDO content strategy unit that distributes VDO news through online channels such as Facebook, YouTube, Twitter, and TikTok, as well as producing ‘NewsClear’ online program to clear up hot trend issues and replay questions raised in the society, all of which have been under Kom Chad Luek’s management and governance.
Nation Story
Operating under the name of Nation TV Company Limited or NTV (formerly NBC Next Vision Company Limited (NNV)) under the "NATION STORY" (formerly "Nation Online") brand the Company attaches importance to the corresponding adaption to new media technology continuously by developing personnel, skills, and techniques to reach the rapidly growing audience for online news and social media on all platforms, creating audience participation through TV screens and online platforms overall, including Website, Facebook, Youtube, Twitter(X), LINE and TiKTok, etc., with the consistent presentation patterns with audience behavior on each platform where the audience may express opinions and participate in various activities, focusing on reaching new audiences, aiming to increase revenue from online channels to grow significantly and sustainably in the long term.
In 2024, NATION STORY has adjusted the story presentation patterns through a new online platform. It is not just a new reporting, but it is also in-depth storytelling behind the scenes into various contexts in society and all stories in this world, a fact-telling presentation that is important to people's lives in a variety of formats and methods, including breaking news, news scoops, news documentaries, infographics, news summary clips, and news explanation clips, including adjusting the easy-to-understand presentation design that can reach people of all ages and genders to enlarge the follower base.
Follow ‘NATION STORY', you are invited to visit:
Spring
Spring Online News Agency has operated under the name of Nation Group (Thailand) Public Company Limited under the "Spring" brand news agency, presenting content in the form of news, articles, video content, and online programs publicized through all online platforms, including Twitter, Facebook, Youtube, and TikTok, as well as producing content for reading and viewing on the websites, communicating and summarizing stories through infographics.
The editorial teams have been skillful in selecting and producing news and content that is useful and knowledgeable, covering technology, environment, climate change, and sustainability trends, and focusing on producing inspiring content for the new generation under the "Better For Future" concept, with the ultimate goal focusing on creating positive change, forwarding good society and healthy environment for Thai people.
Spring News Agency has earned from both social media platforms and the contractual undertaking of production of programs or news for public and private organizations, including monitoring and evaluation of the workpieces and developing content to meet the needs of viewers, readers, and customer groups continuously
Khobsanam
Operated under a subsidiary company, Khobsanam Company Limited or KSN, in which the Company holds 99.99% of the shares, engaging in providing advertising service through social media channels and websites under the name "Khobsanam" ( "ขอบสนาม", name in Thai), a source that collects stories about the sports industry, focusing on the new generation of people, including Gen Z, Gen Y, and Gen Alpha, who are interested in football news from around the world and other sports news, including targeting the lifestyle who love movies and series in both Thai and foreign version, providing information services through digital media such as Facebook, YouTube, Instagram, TikTok, website (www.khobsanam.com), Line (OA), Facebook Khobsanam Ball Thai, Facebook Khobsanung,
and engaging in media production to meet the marketing communication needs of customers (Marketing Communication) across all advertising media online of the Company, including selling advertising media on platforms and ad networks.
In addition, Khobsanam Company Limited also operates a new business, engaging in providing services of the indoor artificial turf football fields to create a fan community and to expand the both online and offline media business for sponsor customers under the ‘KHOBSANAM ARENA' trademark name. Currently, it includes two branches, firstly, KHOBSANAM ARENA Along Ramintra Expressway, and secondly, KHOBSANAM ARENA Rama 9. Both branches have engaged in football field rental service (Rent and Retail) and advertising space allocation for football stadiums (Out of Home).
POST TODAY
Operated under a subsidiary company, Post Today Company Limited (or ‘ POST’), a subsidiary in which the Company holds 99.99% of its shares, engaging in presenting economic, social,political, and international news under the POST TODAY trademark through online media channels such as Facebook, YouTube, Instagram, TikTok, and website.
Thai News
Nation TV Co., Ltd. (NTV), a subsidiary, transferred the Thai News business of Nation News Co., Ltd. (NTN) from King Gen Public Co., Ltd. (KGEN) in January 2023 and later in September 2023, Nation TV Company Limited (NTV) transferred Nation News Company Limited (NTN) and Thai News business to under the Nation Group (Thailand) Public Company Limited (NATION) (a subsidiary of NATION). Thai News Business engages in providing news and information services distributed on all online platforms, including Website, Twitter, Facebook, YouTube, Line, and TikTok, including two main websites, www.thainewsonline.co (Thai News) and www.tnews.co.th (T News). The strategy for 2023 targeted at 'Social News Social Community' consisting of Thai News, Social Mews, Deawrukan Bunthueng, Pet Parpern, Miracles, Car Freedom, and Reverse Trend Sustainable Agriculture. Thus, we become a complete news community covering all target groups with more than 20 million followers across all channels, as well as expanding its business from online to on-ground at the Pet Parpern Fair, a fair for animal lovers to build wealth and strength, increase business income sustainably forever.
The People
It is a source that collects stories of key persons and interesting information domestically and overseas. Currently, there are followers on The People online media page through channels such as Facebook, Website, YouTube, Line, Twitter, etc.
Digital Media Industry Situation
Digital media or social media is still been a media in which advertising spending continues to grow and grows by leaps and bounds in the opposite direction to the traditional media business which tends to slow down. However, under the One Nation strategy, various media such as print media business, television media business, and online media business are gathered around the Company, bringing about strengths in performance and unity management in driving the organization with the connection with offline platforms, that is, the publishing business. and the television media business is connected with overall online platforms such as Facebook and YouTube. Currently, YouTube is considered the main source of income for the television media business where income is generated from the growing online view volume. Revenue from the online media business in 2023 has grown higher than that of the year 2022 and the Management expects that the Company's online media business in 2024 will continue to grow in line with the advertising media industry trend.
However, traditional media is still necessary because personnel in the traditional media are capable of creating reliable and socially responsible content while new media reach a greater number of audiences. Meanwhile, creating reliable content can be used to further expand the business for the event business or organizing additional marketing activities, such as on-ground activities, and trade shows or award announcement events that the Group organizes every year, for example, the Kom Chad Luek Awards, etc. In addition, with the changing consumer behavior due to changes in digital technology (Digital Disruption) and the growth trend of the media industries, it is expected that the online media business will grow and become an income generation channel for the Group in the optimal proportion.
Marketing strategies and distribution channels – The target customers are grouped into advertising agents (Agency) and direct customers, similar to the target customer groups of television media, and the existence of the Company's advertising sales department that directly contacts advertising agents and customers who are interested in advertising its products or services. In addition, the companies' earning derives from content distribution via social media, in which paid compensation is based on the online view volume from the relevant social media providers.