The television business operated by a subsidiary, Nation TV Company Limited or "NTV", was transferred from Nation Broadcasting Corporation Public Company Limited on March 1, 2022, operating as a producer and content provider in the television news program and knowledge category and as the digital TV license holder for Nation TV 22 Channel to present and produce news and knowledge programs through digital TV channels and online media on all platforms.
Types of Products or Services
Digital TV Business Line
NTV is a comprehensive Nation 22 digital TV station operator, including production and procurement of broadcasting programs in the category of news information and knowledge, airtime rental, and selling advertising time, which NTV’s main income comes from selling advertising time, undertaking production and time rental fees, etc.
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Station Name |
Main Concept of the Station |
Watching Channels |
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Nation TV 22 news station began broadcasting in 2014 |
The 24-hour news and knowledge station, accurate, unbiased, up-to-date presentation of news events, news, documentaries, entertainment, sports, and lifestyle both domestically and internationally in which clinging is possible anywhere any time, coupled with comprehensive analysis and insights from our experienced news team. |
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In addition, NTV takes advantage of content, quality, personnel, tools and equipment, and corporate reputation to expand the business to other related businesses by bringing the content of programs or news events that are popular, interesting, and in social trends to create the different products or activities in response to the consumer needs and increase the earning potential of the Group.
Industry conditions, competition, marketing and distribution
Television Media Business - Although the television media business demonstrates the highest advertising spending, it tends to decline because advertising spending is distributed among online media as a result of the popularity and changing watching behavior of modern consumers, thereby affecting the income of the TV media business operators compulsory to adaptation using expanding to online platforms where watching is enabled through a variety of devices, such as mobile phones and tablets, including real-time live streaming and retrospective viewing on demand or produce specific content for online channels by a variety of the presentations to meet the needs of the target audience on each platform, including websites, applications, and social media like a Facebook, LINE, YouTube and TikTok so that consumers may access it at convenience anywhere and anytime.
Marketing strategies – The target customers are divided into advertising agents and direct customers. An advertising agent is a service provider in advertisement planning and advertising time allocation to customers who are a owner of products/services The advertising agents purchase advertising time from the company in advance with a period of from 1 month to 1 year and purchase in packages in a variety of formats, times, and programs while direct customers are product or service distributors who determine their advertising and public relations directions will purchase advertising time or participate in marketing activities with the Group of directly.
Distribution channel strategy - The Company includes its own advertising sales department responsible for directly contacting the advertising agents and director customers who are interested in advertising their products or services including the formation of a connection between the content and the branded content) and creating hidden advertising (Tie-in) in various forms, production of videos introducing products or organizations, and advertisements on air during program breaks (Loose Spot).