As Thailand’s fully-integrated and leading media operator, Nation Group has realized its important roles and missions in providing news and information that can influence society both in positive and negative ways. To create a better and more sustainable society in Thailand as well as preserve national culture, Nation Group, as part of its good Corporate Governance and Corporate Social Responsibility policies, has organized numerous CSR activities, many in collaboration with external agencies. Nation Group and its subsidiaries’ outstanding CSR activities for 2014 are outlined as follows:
Kom Chad Luek’s CSR activities in 2014
1. TanKhunPaenDin Project
The “TanKhunPaenDin” Project plays a part in encouraging Thai people to undertake good deeds for society. As an organization established and matured in Thailand, with a commitment to perform its media duties with honesty for over 40 years, Nation Group is one subject of His Majesty the King. Fully recognizing His Majesty the King’s kindness extended to all Thai people, Nation Group has adopted His Majesty’s guidance, focusing on encouraging his subjects to perform honorable deeds. Nation Group, through its Kom Chad Luek newspaper, has therefore initiated the “TanKhunPaenDin” project to praise and honour individuals who have made significant social contributions.
Objectives
1. To provide good examples of individuals selected as “TanKhunPaenDin People,” who will serve as ideal role models to inspire other Thais to perform good deeds.
2. To raise consciousness among Thai people about the importance of self-improvement, development of creativity, social contribution and serving as a driving force to move the Thai people forward to a truly peaceful and sustainable society.
Qualifications of “TanKhunPaenDin People”
1. Persons who have been widely recognized by society as “good people”.
2. Persons who have demonstrated creativity with out-of-the-box thinking.
3. Persons whose works benefit society and communities at large.
4. Persons whose works help create a more sustainable society and communities.
5. Persons with inspirational biographies and works, which will ideally serve as role models for other people in society.
Nation Group believes the nomination of good people and model youths under the project will encourage Thai society to recognize the value of beneficial deeds and honour those performing good deeds. The company is confident that the project will set a good example to all sectors of society, raise awareness on social contribution, as well as promote collaboration among all sectors to create a more peaceful and sustainable Thai society. The company considers human resources development to be a worthy investment as human resources are the driving force behind organizations and society. If most Thai people observe moral and ethical principles, Thai society, as a whole, will be a truly happy, peaceful and sustainable one.
The 2014 TanKhunPaenDin Project saw its organizing committee together with a team of Nation Group reporters traveling around the country in search of model citizens in each province. So far, a total of 491 good people or social contributors have received the TanKhunPaenDin Award.
The selection of the TanKhunPaenDin awardees for the past six years in all regions has been presented through the “TanKhunPaenDin” TV program. The program depicts the ways of living of “model citizens” who have made contributions and played a key role in promoting sustainable development in their communities and in society at large, which could inspire viewers to follow their footsteps.
Promotion of the “do good deeds” values will play a part in steering Thailand towards a country of peace and sustainability, which will serve as a strong foundation for the country to remain steadfast in the constantly changing world and prepare it for the upcoming Asean Economic Community integration.
