Nation Group reported total revenue of 450 million baht for the first half of 2026, up 4% year on year. The company swung to a second-quarter profit of 16.5 million baht, up 134%, and its net loss for the half year narrowed by 84%, reflecting two years of restructuring and cost savings of more than 85 million baht. It expects EBITDA to turn positive this year.
Chai Bunnag, Chairman of the Executive Committee and CEO, said the turnaround came from reorganisation, new work processes and the use of AI. The company is also shifting its revenue base from SMEs towards multinational and large corporate clients and government agencies, offering creative marketing solutions rather than advertising space and bidding for more public projects through e-bidding.